Over 50,000 people are expected to attend the McAllen Convention Center grounds for a weekend dedicated to celebrating South Texas’ local culture and history. Featuring various forms of entertainment, historical displays, shopping, art, family games, rides, kids activities and so much more, this year’s 11th Annual PalmFest International Folklife Celebration is going to be the best yet! Don’t miss this year’s PalmFest on Saturday and Sunday, October 1st and 2nd at the McAllen Convention Center.


The McAllen Heritage Center is a museum of history and culture that will once again feature the rich and colorful past of Deep South Texas with numerous displays inside the Convention Center. The popular outdoor Heritage Village in the Oval Park features an authentic cowboy campsite and a colorful American Indian Village complete with tipis and performances daily. You can find Civil War re-enactors roaming the festival grounds daily and may also encounter the famous revolutionary legend Pancho Villa! Indoor displays include artisans at work, potters and leather works, and the large rail exhibit, which is always a favorite with attendees of all ages.

Live Music

With three live entertainment stages, everyone can enjoy a variety of local performers and musical talent. These stages will feature a variety of local talent, exciting bands and dance groups including Indian, Folkloric, Middle Eastern, Belly dancing and more.

The biggest musical act of the 11th Annual PalmFest is country music superstar Tracy Lawrence. Since the release of his debut album Sticks and Stones in 1991, Tracy has been rocking country audiences worldwide. The native Texan has had nine albums reach the top 10 of the country music charts and 13 number one records. Tracy will be performing on the first night of PalmFest. Tickets for the concert are separate from general admission prices for PalmFest, but if you have a ticket to the concert, you get in free to the main event. You can get tickets online at Ticketmaster or at the McAllen Convention Center Box Office.

Car Show

Some of the best cars are going to be showing off their detailed colors, one-of-a-kind customizations and handcrafted paintjobs. See all of these classic and new editions, and maybe even find the car of your dreams!


Kids will have a blast with moon jumps, face painting and more. Don’t forget about the H-E-B Teach the Children Fun Tent where they can learn about new and interesting things.

Farmer’s Market & Home Bakers

Find fresh goodies at the Farmer’s Market at PalmFest. These fresh, healthy and yummy alternatives will be showcased this year, bringing you even more options.

El Mercado

You can also do some shopping at “El Mercado” & “Sunset Live Artisan Markets”, our arts and crafts outdoor shopping at PalmFest. Find unique, local crafts that make South Texas culture so intriguing. With over 50 vendors this year, you’ll need a bigger bag to collect all of the great artwork!

Dutch Oven Demos and Local Food Cuisines

What event isn’t complete with some of the most delicious foods in the Valley? Catch the cooking demonstration featuring a how-to on using a Dutch oven and more! If instant food is more your style, all of your favorite food trucks will be on-site ready to serve up mouth-watering treats.


You can catch all of the fun at the McAllen Convention Center on Saturday October 1st from 12:00 PM until 11:00 PM and on Sunday, October 2nd from 12:00 PM to 10:00 PM. Admission is $5 and children under 12 are free.


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