South Pole Illuminated Festival

South Pole of Texas in McAllen

Are you ready to be dazzled by millions of lights?! There is no better way to experience the holiday spirit than at the South Pole Illuminated Festival presented by H.E.B. at the McAllen Convention Center.

The South Pole Illuminated Festival will kick off on Monday, November 29th with the Annual Tree Lighting ceremony. With so many exciting new features PLUS returning fan favorites, this year’s South Pole of Texas is one you will not want to miss.

For tickets click here!

2023 South Pole Illuminated Festival Activities

Experience the Magic of:

  • Largest RGV Christmas Tree in Texas & Beyond – TOWERING OVER 100 FEET!

Christmas Lights at McAllen Convention Center

  • NEW Animated Light Show of Texas
  • Walk through Millions of Lights
  • Illuminated Oval Park featuring 24 color-changing trees
  • Over 100 GIANT Illuminated Lanterns

lights | Explore McAllen

The South Pole Illuminated Festival runs Monday-Thursday from 5:30 PM to 9:30 PM, Friday & Saturday from 5:30 PM to 10:30 PM.

  • Weekend Holiday Fireworks (details shared as made public)
  • Live Holiday Concerts (details shared as made public)
  • Snow Fall
  • Santa’s Castle
  • Artisan Market

Photo courtesy of Facebook.

holiday market scaled | Explore McAllen

The following activities may require a fee: 

  • Train Rides
  • Holiday Carnival

carnival | Explore McAllen


Holiday Food Park

Photo courtesy of Facebook.FOOD COURT scaled | Explore McAllen

This festive gathering brings together a diverse array of local vendors from McAllen, each offering delectable delights that cater to every palate. From savory holiday feasts to sweet seasonal treats, the Holiday Food Park can satisfy your cravings as you walk through the carnival and shop for gifts!

Photos with Santa

Photo courtesy of Facebook.

Santa at South Pole scaled | Explore McAllen

Capture the magic of the season with a visit to Santa Claus at The South Pole Illuminated Festival! Bring your little ones for a memorable experience filled with joy and wonder. Santa will be there, ready to listen to their holiday wishes and create lasting memories. The festive atmosphere, twinkling lights, and the jolly man himself make this a perfect opportunity to embrace the holiday spirit. Don’t miss out on the chance to turn a simple photo into a cherished memento of your child’s joy during the most wonderful time of the year!

More Info Coming Soon on Additional Festivities! 

Join us at The South Pole Illuminated Festival for a heartwarming celebration that your family will treasure for years to come. Find even more fun at these activities—details to be shared as made public.

  • Gingerbread House 
  • Hot Chocolate and S’mores Station 
  • Private South Pole Christmas Parties (book online) More info coming soon! 

Tickets to The South Pole Illuminated Festival

Available now for purchase HERE!