Your Holiday Event Guide for Everything Going on in McAllen!


McAllen was named the South Pole of Texas because we take the holiday spirit seriously. While the holidays might be celebrated a bit differently this year, it hasn’t slowed down our cheer! Whether you’re shopping for that special someone or are looking to enjoy an explosion of Christmas lights, McAllen is in full swing with holiday spirit.

*These events have been reimagined and molded to adhere to safety protocols.

The South Pole Illuminated Drive

Opens December 1st 
McAllen Convention Center

Millions of lights, snow, and magical lanterns? Enjoy a journey through all of this along with the 280 ft. drive through Radiant Tunnel, the 40 ft. tall Santa’s Castle, and 50 unique Christmas trees including the 60 ft. South Pole Special! 

You’ll enjoy a full mile of safe, immersive fun while visiting larger-than-life attractions like the Enchanted Forest, your favorite movie characters, and a dancing piano choreographed to your favorite holiday music. 

End your night enjoying ‘smores and hot cocoa while taking in a movie at the South Pole Drive-In Theatre! The price is $10 per vehicle and includes the Illuminated Drive and Holiday Drive-In Theatre. It opens December 1st at the McAllen Convention Center.

Click here for more info!

McAllen Holiday Parade 

December 5th at 6:00 PM
Will be held virtually 

Holiday Events McAllen Holiday Parade | Explore McAllen

The largest illuminated holiday and helium balloon parade in Texas is back and reimagined for 2020! This year’s event will recognize frontline heroes who’ve made a difference in the community. Complete with giant balloons, amazingly decorated floats, and interactive giveaways, the McAllen Holiday Parade will be something you don’t want to miss!

Click here for more info!

Toy Drive at the Courtyard

December 12th from 6:00 PM until 9:00 PM
Art Village on Main

5401 N. 10th St. 

toy drive | Explore McAllen 

Collecting toys for children in the RGV area, The Hat Bar is hosting a toy drive and shopping event at The Courtyard!
The first 30 people to donate will receive a goodie bag in a Hat Bar Co. tote including a 20% off coupon to our shop and other goodies from attending vendors.
We can’t wait to see you all here!


7th Annual “A Season of Hope ArtsFestival”

December 12th from 10:00 AM until 5:00 PM
Art Village on Main

800 N. Main St. 

Holiday Events Art Village | Explore McAllen

Come and support your local artists and creators at the seventh annual “A Season of Hope ArtsFestival!” You’ll find unique gifts for everyone on your shopping list including jewelry, sculptures, mixed media, and more. Enjoy art demonstrations, food, and music! 

Christmas Bazaar & Toy Drive

December 13th from 1:00 PM until 6:00 PM
Art Village on Main

800 N. Main St.

Christmas Bazaar & Toy Drive

The Mercadito will be showcasing over 30 vendors at the Christmas Bazaar & Toy Drive! You’ll find food, drinks, jewelry, paintings, cosmetics, floral decorations, and more. Plus, you won’t have to shop alone because this event is also pet-friendly! 

Quinta Mazatlán’s Illumina Fest 

December 16th through the 19th  
Quinta Mazatlán

Quinta Mazatlán’s Illumina Fest 

Quinta Mazatlán has a number of great trails enriched with South Texas history. Imagine those trails illuminated with over 2,000 luminaries, great selfie spots, art installations, performers, and more! It’s a great place to enjoy the outdoors with your family while still practicing safety measures.

Click here to purchase tickets! 

A Touch of Frost – the VSO Holiday Tradition

December 18th via Facebook at 7:00 PM 
December 20th on KRGV Channel 5 at 11:00 AM

A Touch of Frost - the VSO Holiday Tradition

Enjoy the magical tones of The Valley Symphony this holiday season. Playing all of your favorites, including Sleigh Ride, Feliz Navidad, and Let it Snow, you’ll be tapping your toes and maybe even singing out loud!

Are there any other events we should know about? Reach out to us so we can add it to the list! 


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